Ryan Adnin Goh

Business Strategist. Technologist. Mechanic

An operations specialist with knowledge and skills gained from more than 10 years of experience as an operations director and consultant in multiple industries, including Consulting (Technology and Business), Automotive, Logistics, Beauty and Food Manufacturing and Distribution.


Experiences – Business

Three Bites Pte. Ltd., Director of Operations & Shareholder, 2013 - Present

https://threebites.com , https://techchronos.com

Three Bites Pte. Ltd. and its brand, TechChronos, is a Singapore-India technology consulting, development and investment firm specialising in platforms with clientele in Asia, Africa and Europe.

Currently in-charge of business strategy and operations, managing of marketing and sales campaigns, monetisation strategy – pricing and cost structure, client up-sell and retention strategies. As a director, I also participate in business development, leveraging on networking for partnerships, client acquisition and government collaborations. For larger projects, I collaborate with the technical managers/directors to perform business requirement scoping with clients, specifically in managing and strategising project costs and monetisation options for Clients Projects. As the director of operations I work with the accountants yearly to handle the firms’ financial reporting as well.


  • Lead consultant for developing shipping and land management systems for port authorities in Gabon, West Africa
  • Lead consultant for developing trading platforms for a Singapore-based client to serve the international carbon credit markets
  • Consulting and development of Augmented Reality Technology for Nanoveu Pte. Ltd., a company related to A*Star’s commercialisation arm

KetoFit Pte. Ltd., Director of Operations & Shareholder, 2018 - Present


KetoFit Pte. Ltd. is a start-up subsidiary of a food manufacturing and distribution group and is focused on health food sold via e-commmerce, online marketplace platforms and partner programs.

Currently in-charge of the business strategy primarily in the area of monetisation – business models, bundling of products, customer acquisition and retention strategies. I am also involved in finance – fundraising for the business, preparation of investment pitches, analysis and projection of revenues and costs for the presentation to investors.


  • Negotiations and closing for product listing on RedMart
  • Pre-order signups for subscription monthly meal packages.

ForBis Accounting Pte. Ltd., Director Business Consulting & Shareholder, 2018 - Present


Forbis Accounting provides professional services, such as, corporate secretarial, accounting, filing, tax, business consulting and licensing application.

Currently responsible for business development – strategising and implementing campaigns, plans and closing deals for growing the consulting aspect of the business.


  • Planned and launched online campaigns for services, successfully securing additional clients since the 1st month of implementation

Pan African Logistics Ltd., Group COO & Shareholder, 2013 - 2014


Pan African Logistics Ltd. is a Singapore private equity owned group of logistics firms in the East African Region (EAC) with its HQ in Rwanda and operations in Tanzania, Kenya, Uganda, D.R. Congo and other EAC states.

Group Chief Operations Officer during the setup phase in the region, in-charge of acquisitions of distressed logistics companies to be absorbed by the group – including working with the finance & legal departments to perform due diligence and negotiations for purchasing of companies, analysis of business activities to be retained and sold off accordingly to maximise profitability. After acquisitions, I coordinated the technology and training departments in order to implement technology (both hardware and software). I was also responsible for coordinating the finance, legal and human resources departments to generate business and staff performance analysis, report and review yearly.


  • Successfully achieved profitability within 18 months for the group of companies
  • Successfully managed acquisitions by implementing processes and structures to keep up employee engagement of staff from the acquired companies, resulting in a low employee turnover rate and cohesiveness between companies in the group.

Chai Fatt Motorsports., Business Manager, 2010 - 2012

Chai Fatt Motorsports is a motorcycle workshop that specialises in the customisation of motorcycles, procurement, restoration and resale of motorcycles, sales of motorcycle parts, accessories & products, repair and servicing of motorcycles.

 Responsible for handling both online and offline marketing / sales for motorcycles & customisation services, liaising with accountants for filing and taxation, handling corporate (Business-to-business) client relations and apprenticed as a mechanic during the duration of my experience at the company.


  • Digitalised the company – from an offline trading company to online via selling motorcycles and related services through websites, portals and advertisements on the internet
  • Successfully secured deals for import of motorcycle parts from Indonesia, expanding the product offering range of the company
  • Successfully secured for export of motorcycles to Indonesia, expanding the market reach of the company

Experiences – Consulting

Bark a Tree Pte. Ltd., Business Operations Consultant, 2017 - 2019


Bark a Tree Pte. Ltd. is a social entrepreneurship start-up in Singapore that focuses on a blend of e-commerce and physical locations for sales of pet products, food, events and activities. The company also fundraises for animal welfare causes.

Responsible for business strategy – providing the strategies for monetisation, including the various business models, management of cost and creation of new revenue channels. I also participated in their fundraising and supported the founders to successfully raise seed funding for the business. 


  • Successfully raised initial seed investment for the company
  • Activities raised over 30,000 SGD for animal welfare causes in the 1st year of operations
  • Achieved profitability after 1st year of operations via products and events
  • Successfully developed event partnerships with malls such as Tanglin Mall and Bukit Panjang Plaza, and government bodies such as National Parks Singapore
  • Planning and holding the first pets and owners camping event in Singapore.

The Glamour Co Pte. Ltd., Business Management Consultant, 2016 - 2018


The Glamour Co is a Singapore based beauty company providing make up, hairstyling, grooming and image consultancy services.

Responsible for business development and corporate relations with clients, monetisation – pricing structure / bundling of services, sales & marketing and technology implementation.

Nanoveu Pte. Ltd., Creative Director (Consultant), 2015 - 2016


Nanoveu Pte. Ltd. is a 3D virtual and augmented reality company producing lenticular 3D hardware which was part of the A*Star commercialisation program as well as compatible 3D software.

While in Three Bites Pte. Ltd., I was seconded as a creative director to the company on a retainer contract basis. I was in charge of working with the Chief Marketing Officer to strategise marketing collaterals including – videos, images, packaging. I also directly coordinated with the media and software teams to implement the plans, directly involved in the processes of creating the collaterals, which included 3D Stereoscopic media. 


  • Working with the media and software teams to successfully create the EyeFly3D mobile application which allows viewing of 3D media when paired with the lenticular hardware
  • Ideating and coordinating with the media team to creating the packaging and promotional videos for the products



Master of Business Administration, Murdoch University, 2018 to Present (Completion in 2019)

Pursuing Master’s of business administration (MBA) with Murdoch University’s Singapore Campus to further my knowledge in areas of employee engagement, organisational behaviour, management accounting, business finance, strategic marketing, growth strategies, global business and business social and environmental concerns.

Diploma in Counselling, Kaplan Institute of Higher Education, 2012 to 2013

Studied counselling and crisis management including learning about human behaviour and psyche. Other learning included psychotherapy theories and practicum – with particular interest in Cognitive Behavioural Theory (CBT).

Cambridge 'A' Levels, Temasek Junior College, 2007 to 2009

Temasek Academy (Integrated Programme), 2005 to 2007

English Proficiency (High Distinction), British Council, 2005 to 2006

Other – Certificates & Executive Programs

Blockchain Innovation Strategy Program (Certificate), Nanyang Technological University 2018

An executive program for business leaders to understand blockchain theories and use cases for implementation in their respective fields.


Business Administration - Management & Strategy

From my operational experience as a director of operations and a chief operations officer, performing strategy and implementation roles in a wide range of fields, I have acquired knowledge in business management and strategy in operational and financial aspects of a business.

Problem Solving & Analytical Thinking

From multiple years of experience both in Strategy and Implementation in multiple fields, I have developed strong problem solving and analytical thinking skills which I have managed to adapt and appropriate to different industries to solve complex systemic and implementation problems.

Technology Strategy and Implementation

From participating in technology projects with Three Bites Pte. Ltd. and digitisation of other companies, I have learnt to understand technology stacks, their limitations and use-cases for implementation, gaining skills in technology strategy and implementation.



Knowledge gained across multiple domains by working on projects from various domains, leveraging on teaming with my network of collaborators with various skillsets and specialities in different industries, domains and sectors.



Clubs & Societies

Co-opt Executive Committee, Singapore Technology Federation (SGTech), Smart Nation Chapter, 2018 - Present

The Smart Nation Chapter for SGTech aims to provide its members with market access and potential partnership collaboration opportunities in the Smart Cities / Nation space, focusing on Internet-of-Things, Sensors, Platforms and Analytics.  Joined the executive committee as a co-opt member to steer the direction of the chapter.

Volunteer & Charitable Activities

Volunteer, Hope for Animals, 2017 - 2018

Volunteered to assist in managing events – including donation drives, carwashes, fundraisers and other activities for an animal welfare group.

Volunteer, Toastmasters: Prison Service, 2012

Volunteered to teach weekly lessons on speech craft to prisoners in Singapore Prisons Service to enable them to perform better at job interviews after their release

Volunteer, Alzheimer’s Disease Association, 2012

Performing music for the elderly with Alzheimer’s disease

Other Activities

Actor, INRI studios, 2012

Acted in the indie film from Local Director: Tzang Mervyn Wong, Faeryville (Demo)



Collection and restoration of vintage timepieces, building timepieces out of up-cycled scrap movements.

Outdoors Activities

Hiking, Cycling & Kayaking – both in Singapore and overseas

Contact Me